Privacy Policy

    Last Updated: August 26, 2026

    Independent Rental Corp., doing business as Independent Rental Co. and Independent Service Co. (“we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how information may be collected, used, and shared when you visit our website at independentrentalco.com, including the rental and automotive service content and services available through the website.

    Who We Are

    This website is operated by:

    Independent Rental Corp. dba Independent Rental Co. and Independent Service Co.
    217 McPherson Street
    Santa Cruz, CA 95060
    Phone: 831-426-0900
    Email: independentrentalandserviceco@gmail.com

    Website: independentrentalco.com

    Information You Provide to Us

    You may choose to provide personal information when contacting us through our website or using features available on the website.

    Depending on how you contact us, this information may include:

    • Your name
    • Email address
    • Telephone number
    • Information you include in a message or inquiry
    • Information related to a rental or service you are interested in

    Our website may provide a Contact Us form or similar means of communicating with us. We use information submitted through these features primarily to respond to questions, provide information about our services, assist with rental inquiries, or otherwise communicate with you.

    We do not collect payment or credit card information through this website.

    Online Chat

    Our website may provide an online chat feature through JivoChat.

    If you use the chat feature, you may choose to provide information such as your name, email address, telephone number, or information concerning your rental or service inquiry.

    JivoChat may also collect certain technical and usage information and may use cookies or similar technologies to provide and improve its chat service.

    Information provided through the chat feature may be processed by JivoChat as our third-party service provider and is also subject to JivoChat’s applicable privacy practices.

    Information Collected Automatically

    When you visit our website, certain information may be collected automatically through cookies, analytics tools, server logs, and similar technologies.

    This information may include:

    • Internet Protocol (IP) address
    • Browser and device type
    • Operating system
    • Pages viewed
    • Approximate geographic information
    • Date and time of visits
    • Referring website or traffic source
    • How visitors navigate and interact with our website
    • Advertising and campaign interaction information

    We generally use this information to understand how our website is being used, improve our website and services, evaluate our advertising and marketing efforts, and measure website traffic.

    Cookies and Similar Technologies

    Our website and third-party services used on our website may use cookies and similar technologies.

    Cookies are small files or pieces of information stored on or associated with your browser or device. They can be used for purposes such as remembering preferences, operating website features, measuring website traffic, understanding how visitors use the website, and measuring the effectiveness of advertising.

    Some cookies may be necessary for website features to function. Others may be used for analytics or advertising purposes.

    We use a consent-management tool on our website to help manage non-essential cookies and certain third-party technologies. When the consent banner is presented, you can accept non-essential technologies, deny them, or select your preferences. You can also revisit your consent choices using the consent-management control available on the website.

    You can also control or delete cookies through your browser settings. Disabling or declining certain cookies may affect the operation of some website features or prevent third-party content from loading.

    Google Analytics

    We use Google Analytics to help us understand how visitors find and use our website.

    Google Analytics may collect information about website activity using cookies and similar technologies. This can include information such as pages visited, approximate location, device and browser information, referral sources, and interactions with the website.

    We use this information to better understand website traffic, evaluate the effectiveness of our marketing efforts, and improve our website and services.

    Google provides information about how it uses information from websites and apps that use its services and provides tools that allow users to manage certain privacy and advertising preferences.

    Visitors may also use Google’s available Google Analytics opt-out tools to limit Google Analytics measurement in supported browsers.

    Google Ads and Advertising Measurement

    We use Google Ads to advertise our business and may use Google advertising and measurement features to understand the effectiveness of our advertising.

    Google and other third-party vendors may use cookies, identifiers, or similar technologies to measure advertising activity, determine whether an advertisement resulted in a visit or other interaction with our website, and provide advertising-related services.

    Depending on the Google advertising features enabled on our website, Google may use first-party and third-party cookies or other identifiers in connection with advertising measurement and advertising services.

    Google may also use information about visits to websites in connection with advertising services in accordance with Google’s own privacy policies and settings.

    Visitors can manage how Google uses information for advertising through Google’s advertising privacy and personalization settings.

    Embedded Content and YouTube Videos

    Our website may include embedded content from third-party websites, including YouTube videos.

    Embedded content can function in a similar manner to visiting the third-party website directly. When you view or interact with embedded content, the third-party provider may receive information about your device or interaction and may use cookies or similar technologies according to its own privacy practices.

    For example, YouTube is a service provided by Google. When YouTube content is embedded on our website, Google/YouTube may receive information associated with the embedded video and your interaction with it.

    Our consent-management system may block embedded third-party content, including YouTube content, until the visitor provides the applicable consent. If consent is denied, that content may remain unavailable unless the visitor later changes their privacy preferences.

    We do not control the privacy practices of third-party websites or services.

    How We Use Information

    We may use information collected through our website to:

    • Respond to questions and customer inquiries
    • Provide information about our rental and automotive services
    • Communicate with prospective and existing customers
    • Operate, maintain, and improve our website
    • Understand how visitors use our website
    • Measure website traffic
    • Evaluate advertising and marketing performance
    • Detect or prevent website abuse, fraud, or security problems
    • Comply with applicable legal obligations

    How We Share Information

    We do not sell customer contact information as part of our business operations.

    We may, however, allow information to be processed by companies that provide services used to operate, analyze, advertise, secure, or support our website and business. These may include providers such as Google and JivoChat.

    Information may also be disclosed when reasonably necessary to comply with applicable law, legal process, governmental requests, protect our rights or property, investigate fraud or security issues, or protect the safety and rights of others.

    Third-party providers may collect and process information according to their own privacy policies and applicable agreements with us.

    How Long We Retain Information

    We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including responding to inquiries, maintaining appropriate business records, resolving disputes, meeting legal or accounting requirements, and protecting our legitimate business interests.

    Retention periods may vary depending on the type of information and the reason it was collected.

    Analytics and advertising information may be retained according to the settings and retention practices of the applicable third-party service providers.

    Your Privacy Choices

    You may have several ways to control information collected through our website.

    You can adjust your web browser settings to block or delete cookies. Please be aware that blocking some cookies may affect website functionality.

    Google provides controls that allow users to manage advertising personalization and certain information associated with Google services. Google also provides a browser add-on that can be used to opt out of Google Analytics measurement on supported browsers.

    Our website provides a consent-management tool that allows visitors to accept or deny non-essential technologies and manage available consent preferences. Visitors can revisit those choices through the consent-management control available on the website.

    Links to Other Websites

    Our website may contain links to other websites or online services that we do not own or control.

    This Privacy Policy applies to the website operated by Independent Rental Corp. under its Independent Rental Co. and Independent Service Co. business names and does not govern the privacy practices of third-party websites. We encourage visitors to review the privacy policies of third-party websites they choose to visit.

    Children’s Privacy

    Our website and services are intended for a general audience and are not directed toward children under 13. We do not knowingly use our website to solicit or collect personal information from children under 13.

    Changes to This Privacy Policy

    We may update this Privacy Policy periodically to reflect changes to our website, business practices, technology, or legal requirements.

    When we make changes, we may update the “Last Updated” date at the top of this policy. We encourage visitors to review this page periodically.

    Contact Us

    If you have questions about this Privacy Policy or the privacy practices of our website, please contact us:

    Independent Rental Corp. dba Independent Rental Co. and Independent Service Co.
    217 McPherson Street
    Santa Cruz, CA 95060
    Phone: 831-426-0900
    Email: independentrentalandserviceco@gmail.com